From Digital Disruption to Digital Innovation

Today’s rapidly changing digital era has redefined the theory of digital disruption.

Already spanning both public and private domains, technology must be adopted as a core component for businesses to remain successful. This is particularly important as organisations are finding ways to reach new heights by using technology to revolutionise the market with “more than half of Australian and New Zealand CIOs being leaders of digital transformation in their enterprise” (Gartner 2015).

Look at Apple. Their success lies in their ability to think radically, with a customer-centric focus and the simplicity in design reinforcing usability. Not only has the iPhone dominated the smartphone space but it’s eliminated 27 competitors, including Nokia - previously the biggest player, which collapsed failing to address the importance of software to meet evolving demands.

The high-tech era has taught people to expect constant innovation; when companies fall behind, consumers are quick to punish them. Late and inadequate: for Nokia, it was a deadly combination
— The New Yorker 2013

With digital playing such a critical role in the evolution of business, incorporate technology to connect all organisational facets for continuous improvement. Implement a business management system as an engine to drive your organisation forward as we see a surge in connectivity, speed and efficiency with greater access to knowledge and information.

Empower yourselves by employing and mastering technology for growth.