Why Usage Data is Important For Change Management

Usage data is one of the most effective ways of evaluating the relevancy and value of a system. By knowing what users are viewing or not viewing, organizations are able to understand what is of value to their users and effectively manage when change needs to be communicated. Effective change management requires the use of data but few companies are transforming their data into insights to understand the needs and interests of their users.

In a recent study conducted with a selection of Holocentric clients using our Business Management System (BMS), we collected and analyzed 3 months of usage data. In these organizations, the BMS included operational Process and Policy Information that employees relied on to do work. We then surveyed 50 operational excellence practitioners on what they believed to be the most popular time and day of the week when the system was used. The results showed there was a major discrepancy between what people believed and what the results revealed, with the majority of respondents believing Friday and late morning (10 – 12pm) as the most popular usage time.

 Source: Results from survey of 50 operational excellence practitioners 

Source: Results from survey of 50 operational excellence practitioners 

Surprisingly, our data revealed that Tuesday was the day most people were active in using the BMS with most individuals’ activity levels peaking around 2pm with a surge occurring after lunch.

 Source: Results from 3 months of BMS usage data from selected Holocentric clients

Source: Results from 3 months of BMS usage data from selected Holocentric clients

From these results, we can then conclude that if users are more actively using the system during early afternoons on Tuesdays, then this might be the optimal time to communicate changes  in the system to them.    

One of the first steps to ensure successful organizational change is to understand what people in your organization are currently doing. This can be achieved by collecting and analyzing usage data. A Harvard Business Review article also backed the importance of usage data by stating that the companies best positioned to change in the next decade are the ones that have collected the right kind of data and invested in their analytics capacity.

To effectively implement change programs internally, organizations need to be able to communicate the changes clearly to the front line. This can be done by adopting a business management system that includes usage data tracking. By knowing what content is viewed or not viewed by users, organizations can extrapolate the most optimal time to communicate changes and better manage their change programs and ensure change goals are achieved.