Marketing Director

ABOUT US

Holocentric is reimagining the way organisations meet their compliance obligations and conform to their own standards.

Recognised by Gartner as a Representative Vendor in DTO Technology our clients include some of Australia's largest organisations including Department of Defence, Qantas, Sydney Water, Sydney Trains and Westpac.

We are doing big things at the moment. Over the last year we successfully launched a new product, ventured into new markets and expanded our teams. And that’s only the beginning. We’re constantly innovating, inventing solutions to solve problems for our customers and drive continuous improvement in their organisations.

We have big plans for the future as we seek to grow our capabilities and offerings further - ultimately transforming the way people work.   

Towards this end, we are looking for talented, ambitious people who share our passion in improving performance and want to make a real impact in the world.

ABOUT THE ROLE

As Marketing Director, you will be responsible for establishing and implementing strategic and tactical marketing plans designed to capitalise on opportunities that generate demand, retain customers and drive organic growth. 

You will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.

Key Responsibilities

  • Develop and execute the annual marketing plan including goals, strategies, research, campaigns, budget and other activities as necessary

  • Plan, coordinate and direct overall market research efforts

  • Establish sales and marketing coordination to optimise lead generation and lead nurturing

  • Implement and direct the use of current marketing tools including Act-on, Google Analytics, CRM system and SEO program.

  • Manage inbound and outbound marketing strategy and develop content using internal and external resources to increase the pipeline and sales funnel, nurture leads, increase marketing qualified leads and ultimately drive sales growth.

  • Streamline marketing process to realise cost savings across the company.

  • Manage marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis.

  • Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows and other campaigns to generate demand and sales leads.

  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

  • Work closely with the sales teams and management team to develop campaigns that engage target audiences and drive sales of Centro ASSIST products and Holocentric consulting, renewals and sales.

  • Manage and lead the marketing team including team members focused on digital marketing, content creation and management, and market intelligence and analysis.

ABOUT YOU

To be successful in this role you will possess the following:

  • Previous experience in a senior marketing role at a strategic level

  • Strong analytical and problem-solving skills

  • Demonstrated ability to balance competing priorities and deliver projects on time

  • Commercially driven with a passion for working in a fast-paced environment

  • A strong customer service mind-set focused on understanding and addressing customer needs.

  • Ability to set clear objectives, and motivate yourself and others to achieve outstanding results

  • Solid understanding of market research and data analysis methods

  • Excellent written and oral communication skills

  • Strong Microsoft Suite Skills (Word, Excel, PowerPoint, Project)

  • Relevant tertiary degree in marketing, communications or equivalent

  • A strong team player, willing to abide by the Holocentric values of:

    • Integrity, Collaboration, Adaptability and Responsibility

WHY HOLOCENTRIC?

We are committed to building excellence and work hard to provide a workplace that encourages and supports our people. Working with us you’ll be a part of a highly collaborative and social team environment with open offices, Friday drinks, offsite company kick-offs and team building activities. We offer competitive salaries and as we grow and evolve opportunities for career and professional development plus a real ability to help shape our product future.

We don’t believe in fixing people in rigid positions, but rather seek to match interest and capability. If you like a challenge, want to deliver exceptional results and seek to reach your potential, we’d like to hear from you!

DO YOU WANT TO BE PART OF SOMETHING BIG?

We are not your average software company. We have big dreams for our business and our people. So, join us on our journey as we seek to fulfil our ambition of becoming a leading Australian software company!

If you want to make a difference and be part of a team that takes pride in helping other organisations improve their business performance, then please apply with your resume and cover letter to careers@holocentric.com, telling us why you would like to join us.