Would you start a journey without knowing your destination? Most of us are familiar with the scene from Alice in Wonderland where Alice asked “Which road do I take?” to which the Cheshire Cat responded “Where do you want to go?” When Alice answered “I don’t know”, the cat advised “Then it doesn’t matter”.
Most transformation projects attempt to clarify the expected outcomes of an initiative, yet they do not necessarily have a good understanding of the current situation. Would you commence a journey without knowing where your starting point? How could you possibly know the correct path to the destination unless you know where you are now? There needs to be much greater clarity on what your current situation is to undertake an effective transformation.