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Director | Chief Executive Officer

Bruce is dedicated to seeing Holocentric achieve excellence, and to ensuring that Holocentric’s customers and employees are well looked after and cared for. He is fiercely passionate in his belief that companies can save countless hours and dollars through the application of a Digital Twin of their Organisation.

Bruce has worked tirelessly to ensure that as many organisations hear the message, take their first steps on their DTO journey and reap the resulting benefits.



Director | Chief Technology Officer | Head of Research & Development

One of the original founders of Holocentric, Derek is the driving force behind Holocentric’s technology vision and product roadmap. He is a company founder and has more than ten years of experience in evolving the Business Management System (BMS) to enable organisations better understand, communicate and optimise their Business Strategy, Operations and Technology.

In the course of pursuing his vision, Derek has gathered about him a team of highly skilled developers and technical support staff who strive for continuous innovation of our leading technology solutions.

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Ian has more than proven his track record in working with government clients to deliver remarkable results. He uses a scrupulous attention to detail, an encyclopedic knowledge of standards and regulations and tireless dedication to achieve outstanding goals for Holocentric's clients.

A man with sage advice, developed from over 25 years experience including 10 years with Microsoft, Ian passionately believes and has seen first hand that the DTO can and does make a difference to the working lives of client organisations at all levels.

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Well respected for his strategic thinking and passion for business transformation programs, Geoff has earned the admiration and respect of many C-level executives within leading Australian organisations in both government and private sectors, for the results the Holocentric team has delivered under his direction.

Part of the founding management team at Holocentric, Geoff has drawn on his extensive experience working in sales and in senior management roles for global companies such as Honeywell, Microsoft and Cisco Systems to help steer the company to success.
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Chief Customer Officer

Coming from a project management background, Dwight ruthlessly researches, documents and plans his every move. He is not afraid to speak his mind, challenging long established concepts, promoting new ideas and calculated risks, should the execution of those actions be thoroughly planned and documented.

A go-getter by nature, Dwight will leap in and teach himself whatever is necessary to achieve an optimal outcome for our clients. Dwight is an avid, passionate and considerate family man who always makes time in his overloaded schedule for his family.

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Principal Business Architect

Business acumen built on experience working from small business to blue-chip enterprise gives Scott a unique perspective into the daily life of Holocentric's clients. He has a reputation for research and analysis that others draw upon knowing all possibilities have been explored.

Scott has an ability to influence and negotiate effectively built upon respectful and resilient relationships with stakeholders, leading to operational excellence and exceeded project targets.

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Head of Target Markets

Walter Tran is the current Head of Target Markets. He leads Holocentric’s charge into market specific solutions and is interested in various sectors such as Disability Care, Aged Care, Water Utilities and other regulated industries.

Prior to being the Head of Target Markets, Walter has spent the past 9 years as the face of Holocentric in various accounts covering large brand name organisations across Australia and internationally.

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Solutions Architecture Manager

Aaron has made it his life’s mission to ensure that information is easily accessible and up to date. He works tirelessly with his team to create the most informative, relevant and user-friendly modelling frameworks and tools for customers.

Aaron is one of the longest serving members of Holocentric. He has undertaken tours of duty as consultant, developer and product manager. With his years and breadth of experience, Aaron is intimately familiar with the needs of Holocentric’s customers as well as the necessities of a clear and concise notation.

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Operations Manager

Serene is the cornerstone of Holocentric’s interaction with its customers. When customers need answers, Serene will marshal her Support troops and leave no subject matter expert’s knowledge unplumbed until a resolution is found.

Serene and her team keep the Holocentric wheels rolling smoothly, they keep the books balanced, orders processed, salaries paid and most importantly staff happy. She firmly believes in collaboration and harmony throughout the company, and makes certain to encourage a friendly, collegiate atmosphere.